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Svyatoslav Biryulin is an experienced CEO and business consultant. He started his career as a sales rep and within 10 years he was promoted several times, up to CEO position. As a CEO he ruled several companies from different industries with turnover of up to $1 bln and with staff up to 3500 employees.

Since 2012 Mr. Biryulin has worked as a strategic consultant and as CEO of his own company, KVAN consulting. During this time he has helped a lot of companies from different countries develop new successful strategies.

This short book came about as a result of Mr. Biryulin’s thinking and critical comprehension of some popular modern ideas about business, of some “new approaches” which pretend to be new “big things” but sometimes don’t work as efficiently as we expect.

Download the book as EPUB or FB2

This is not a manual. This book is just a way for the author to share his ideas with other managers and businessmen. And the author would be glad if some discussion about the book will begin. If you have any questions or just want to share you ideas about business please do not hesitate to contact us by e-mail sb@sapcons.ru

If your business needs qualified help, contact us and we will find the necessary solution

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Our cases

Enter new markets and launch new products

Sometimes any company, whatever successful it is, understands that it has reached the borders of it’s customary market. The company has already reached out all the customers – at least the important and lucrative ones, and it is high time to move further.

 

Sometimes is happens when the borders of the market, on the opposite, moves quickly towards you. It happens when your market shrinks because of any economical reason or when your product simply becomes outdated.

 

Whatever the reasons, you have to find a new market for your product. Or a new product for your market. Or a new product for a new market. Or everything mentioned simultaneously.

 

But entering a new market – launching a subsidiary in another country or simply exporting your goods abroad, trying to attract new social groups of customers, searching for new distribution channels, – may be rather risky. Especially if you have to modify your product at the same time.

 

KVAN Consulting helps make it easier.

 

We can:

 

– Provide a market research for your company. Is a new market really that attractive and perspective for you? What does your company need to enter it? We may collect information of that kind in the former USSR countries and Eastern Europe.

 

– Provide a customer research. What do new customers what from your product? What are their needs and expectations? What should you do (for instance, how should you modify your product or to promote it) to match them? To be successful on the new market?

 

– Provide a deep analysis of the strengths and the weaknesses of your company. Is your company ready for new challenges? What (and when) do you have to change in your business model, in your strategic approach, in your IT system, your business processes etc. to carry out your plans on entering new market?

 

We also may:

 

  1. Create a “road map” – a step-by-step plan on how to transform your business in order to meet new challenges.
  2. Establish a new business strategy, including vision, mission, objectives and elaborated plan on how to reach them.

 

KVAN consulting – an easy way to new markets!
Entering the markets of former Soviet Republics

Task: Define the best way to entering the markets of Russia, Ukraine and Kazakhstan. To establish the effective strategy of development in those countries and implement it.

Solution: The broad market research that was conducted let us find perspective market niches in those countries, in which the company could have been successful and could have got the competitive advantages. The products were updated to meet the expectations of local consumers – the price and the usefulness were adjusted. As a result, the market share of the product grew up to 25% and it is being successfully sold for more than two years at the moment. Read the case