Slo Ru

A book by Svyatoslav Biryulin

Svyatoslav Biryulin, born in the Soviet Union, worked for many years in Russia in senior management positions. Svyatoslav’s total management experience exceeds 25 years, 14 of which he worked as CEO of companies with an annual turnover of 200+ million euros ($200+ million US dollars) and a staffing level of more than 1,000 people.

His managing experience was acquired in the former countries of the Soviet Bloc in Eastern Europe and this distinguishes his books from standard American textbooks written mostly for U.S. readers. However, when managing people, one must consider local specifics including cultural characteristics and values that are not always the same as those of the U.S.

Since 2014, Svyatoslav has been developing its own consultingcompany operating in Russia, Slovenia and the ex-Soviet Union countries. Since 2016, he has lived in Ljubljana, Slovenia. The company is engaged in consulting in the field of strategy. In Slovenia, it works under the KVAN Consulting brand.

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Our cases

Entering the markets of former Soviet Republics

Task: Define the best way to entering the markets of Russia, Ukraine and Kazakhstan. To establish the effective strategy of development in those countries and implement it.

Solution: The broad market research that was conducted let us find perspective market niches in those countries, in which the company could have been successful and could have got the competitive advantages. The products were updated to meet the expectations of local consumers – the price and the usefulness were adjusted. As a result, the market share of the product grew up to 25% and it is being successfully sold for more than two years at the moment. Read the case

Sales and products

Task: to “upgrade” an Eastern European company, to increase sales, to find a way to new perspective markets and to update its core product.

Solution: According to market research and evaluation of the company’s capabilities, the company had decent chances to be successful in the neighboring countries. Surveys and customer’s studies helped update the product line in order to make it demanded abroad. As a result, the company’s revenues grew by 14%, income – by 22%. Read the case