Slo Ru


What does it mean – to be the boss?

If your business is very small sometimes you have to do things bosses typically don’t. You may load up a track with your own hand, which is going to a customer, or send a personal message to you consumer. It is normal, but just for a start. In large companies bosses have a job that… read more

Don’t think for your consumers

Every year at least several customers – CEOs or entrepreneurs, – come to us with the same request: their products are not demanded by consumers. And every time when it happens we ask them to show us the results of the last market research they did. “Market research?” – they typically ask, being obviously astonished,… read more

Concentrate on the ball

I often ask the audience while holding seminars or workshops – why do your businesses exist? What is the destination of your companies? And very often (actually much more often than I would prefer) I hear the answer – profit. People – entrepreneurs, CEOs, top-managers believe that the main purpose of their businesses is net… read more

Dunning-Kruger effect

Wikipedia describes Dunning-Kruger effect as “a cognitive bias wherein relatively unskilled individuals suffer from illusory superiority, mistakenly assessing their ability to be much higher than is accurate. Dunning and Kruger attributed this bias to a metacognitive inability of the unskilled to recognize their own ineptitude and evaluate their own ability accurately. Their research also suggests… read more