Slo Ru

Design new business strategy

Strategy is a cornerstone of any business. Only young startups and small family companies may survive without a strategy, but also just within a short period of time.


The majority of CEOs and entrepreneurs understand that pretty well. But, according to business media, some of the companies face difficulties while establishing a new strategy, and only a few are completely satisfied with results. Some CEO’s have to admit, that the so-called “strategy-to-execution gap” takes place in their enterprises – when strategic goals, whatever explicit they are, in reality are too far from day-to-day operations.


To get things even worse, a contemporary company doesn’t need just an ordinary strategy, just a conception or even a Gantt chart with step-by-step plan. A contemporary company needs what we call “cumulative strategy”, which means a complex strategy, every component of which supports competitive advantage. It should be a cohesive strategy, uniting marketing and promotion, IT and logistics, sales force, HR and procurement management in an integrated system, capable to deliver the value to the customers.


KVAN Consulting may offer:


­– Market analysis, market researches.

– Deep analysis of strengths and weaknesses, gap analysis, financial analysis etc.

– Establishing a new mission for the company or renewing the current one.

– Developing a new vision, according to the market research and gap analysis, including new directions of development for your business.

– Drawing up an elaborated plan of fulfilment your plans and execution of your strategic programs.

– Conducting a checking of your strategy for integrity and coherence. Is your strategy a “cumulative one”? Is every department of your enterprise, every strategic or operational initiative contributing to the general idea? Does every project move your company towards its strategic objectives?

– Training, learning, conducting strategic and facilitative sessions.


KVAN Consulting – an easy way to a efficient strategy!

If your business needs qualified help, contact us and we will find the necessary solution

or read other cases above

Our cases

Entering the markets of former Soviet Republics

Task: Define the best way to entering the markets of Russia, Ukraine and Kazakhstan. To establish the effective strategy of development in those countries and implement it.

Solution: The broad market research that was conducted let us find perspective market niches in those countries, in which the company could have been successful and could have got the competitive advantages. The products were updated to meet the expectations of local consumers – the price and the usefulness were adjusted. As a result, the market share of the product grew up to 25% and it is being successfully sold for more than two years at the moment. Read the case

Sales and products

Task: to “upgrade” an Eastern European company, to increase sales, to find a way to new perspective markets and to update its core product.

Solution: According to market research and evaluation of the company’s capabilities, the company had decent chances to be successful in the neighboring countries. Surveys and customer’s studies helped update the product line in order to make it demanded abroad. As a result, the company’s revenues grew by 14%, income – by 22%. Read the case