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Knjiga Svjatoslava Birjulina

Preuzmite knjigu Svjatoslava Birjulina besplatno

Svjatoslav Birjulin je na poziciji generalnog direktora proveo više od 25 godina, stekavši ogromno upravljačko iskustvo. Rođen je i najveći deo života proveo je u Rusiji. Trenutno živi u Ljubljani, a radi u zemljama Istočne Evrope. Njegove knjige o strategiji i upravljanju ljudima čitaju se u celoj Evropi.

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Our cases

Entering the markets of former Soviet Republics

Task: Define the best way to entering the markets of Russia, Ukraine and Kazakhstan. To establish the effective strategy of development in those countries and implement it.

Solution: The broad market research that was conducted let us find perspective market niches in those countries, in which the company could have been successful and could have got the competitive advantages. The products were updated to meet the expectations of local consumers – the price and the usefulness were adjusted. As a result, the market share of the product grew up to 25% and it is being successfully sold for more than two years at the moment. Read the case

Sales and products

Task: to “upgrade” an Eastern European company, to increase sales, to find a way to new perspective markets and to update its core product.

Solution: According to market research and evaluation of the company’s capabilities, the company had decent chances to be successful in the neighboring countries. Surveys and customer’s studies helped update the product line in order to make it demanded abroad. As a result, the company’s revenues grew by 14%, income – by 22%. Read the case