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A new project has been finished

KVAN Consulting team has finished it’s one of the longest (more than a year) and a largest project – establishing new strategy for a big private holding in Russia and CIS. The holding consists of several divisions and all of them work in different industries, such as agriculture, FMCG, retail and real estate business.

The project included Corporate strategy and Business Unit strategies (including marketing strategies as well) for each branch of a company. As we worked on the project we had to find (along with the customer) new strategic insights, choose the markets and segment the company will pursue and why, develop a realistic and detail plan of how to achieve objectives that were set.

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Our cases

Entering the markets of former Soviet Republics

Task: Define the best way to entering the markets of Russia, Ukraine and Kazakhstan. To establish the effective strategy of development in those countries and implement it.

Solution: The broad market research that was conducted let us find perspective market niches in those countries, in which the company could have been successful and could have got the competitive advantages. The products were updated to meet the expectations of local consumers – the price and the usefulness were adjusted. As a result, the market share of the product grew up to 25% and it is being successfully sold for more than two years at the moment. Read the case

Sales and products

Task: to “upgrade” an Eastern European company, to increase sales, to find a way to new perspective markets and to update its core product.

Solution: According to market research and evaluation of the company’s capabilities, the company had decent chances to be successful in the neighboring countries. Surveys and customer’s studies helped update the product line in order to make it demanded abroad. As a result, the company’s revenues grew by 14%, income – by 22%. Read the case