Svyatoslav Biryulin, a general manager of KVAN Consulting, held a seminar in Ljubljana. The seminar was devoted to the opportunities and risks for European companies in entering the markets of former soviet republics, such as Russia, Belorussia, Ukraine and Kazakhstan. The seminar was organized by Slovenian online business-magazine Novi Podjetnik.
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Task: Define the best way to entering the markets of Russia, Ukraine and Kazakhstan. To establish the effective strategy of development in those countries and implement it.
Solution: The broad market research that was conducted let us find perspective market niches in those countries, in which the company could have been successful and could have got the competitive advantages. The products were updated to meet the expectations of local consumers – the price and the usefulness were adjusted. As a result, the market share of the product grew up to 25% and it is being successfully sold for more than two years at the moment. Read the case
Task: to “upgrade” an Eastern European company, to increase sales, to find a way to new perspective markets and to update its core product.
Solution: According to market research and evaluation of the company’s capabilities, the company had decent chances to be successful in the neighboring countries. Surveys and customer’s studies helped update the product line in order to make it demanded abroad. As a result, the company’s revenues grew by 14%, income – by 22%. Read the case
